Check out our range of Paddle Board APPAREL
All made from 100% organic cotton
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient – cow poo. It encourages biodiversity and leads to the extra soft feel of our products.
Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.
Our Circular Economy
Every year 100 billion new items of clothing are produced while a truck full of clothing is burned, or buried in a landfill every second. Slowing fast fashion down a bit won’t fix it. But when we take the waste material at the end, and make new products from it at the start, it changes everything. That’s what we’ve done.
Our products and packaging are made from natural materials, not plastics. Every product is designed to be sent back to us when it is worn out.
We make new products from the material we recover, and the cycle itself is renewable. Our products can be returned and remade again and again and again.
A pure material makes remanufacturing possible, and means products that are softer, and harmless to the environment.
Throughout our supply chain renewable energy is used. In the UK we own a solar farm and power manufacturing operations with renewables. In India, the factory owns two wind farms and a 150kw PV array. Renewable energy is affordable, reliable and something we are committed to investing in.
Within our factory machine-to-machine communications technology allows us to dynamically turn equipment on and off only when it is needed, balancing our manufacturing demand with on site generation.